Capturing Singapore's Happy Pulse!
Check out insights and findings through the articles below:
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Young, Tech-Savvy yet Still at Risk of being scammed? How Scam Vulnerability Differs Across Age Groups in Singapore
Scams are often associated with older and less digitally savvy individuals. However, findings from a recent study of 1,052 Happydotters suggest that vulnerability to scams is not limited to any one age group. Instead, scam risks vary not just by age but are also shaped by how people make decisions and respond to situations. Rather than being tied to one demographic, vulnerability depends on behavioural patterns unique to each group.
Raising the Next Generation: What Singaporeans Value and What Worries Them Most
In an increasingly complex world, what do adults believe children need most to thrive? And how do today’s biggest concerns shape these priorities? Our Year in Review survey findings reveal a clear link between the values Singaporeans want to pass on and the challenges they feel most acutely.
Why Composting Still Feels Hard for Many Singaporeans Even When Climate Concern is High
Singaporeans are not short on concern about climate change. Awareness is widespread, worry levels are high, and many recognise that individuals play a role in addressing environmental issues. Yet when it comes to composting, a tangible, household-level climate action — hesitation remains. The intention split highlights that while more than half of Singaporeans are open to composting, a substantial minority remain unconvinced or unsure.
A Snapshot of How Singaporeans View Climate Change
In a world where technology moves faster than your phone battery drains, “upskilling” has become the buzzword of the decade. From AI writing assistants to cashierless checkouts, Industry 4.0 is changing how we work, learn, and even think about our jobs. Most of us already know training is important - but somehow, taking the first step to actually sign up still feels hard. We conducted a study involving 484 working adults in Singapore revealed something interesting: while most agreed that training is essential for staying relevant, intentions don’t always translate into action.