ARTICLES
Capturing Singapore's Happy Pulse!
Check out insights and findings through the articles below:
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Through the eyes of Gen X – a look into other generations

What traits do Gen X see in themselves and other generations? In a 2023 survey with 2,374 Gen X respondents (aged 40–59), we looked at how they perceive themselves — and other generations. While the findings are not nationally representative, they offer an interesting snapshot of how Gen X views generational traits.
- Tags: Gen X, People and Society, Survey
Beyond Looks: Top 5 Qualities Singaporeans Seek in a Partner

Whether you're swiping through dating apps or meeting potential partners through traditional matchmaking, understanding dating preferences can be a game-changer in your journey to find lasting love. So, what exactly are HappyDotters looking for in a relationship?
- Tags: Dating, People and Society, Relationships, Survey
Why 46.1% of Singles Prefer to Stay Solo

Among the 18.6% of HappyDotters who aren't looking to date, most cited enjoying being single as their primary reason. This shift in perspective is reshaping the way Singaporeans view relationships, success, and personal fulfilment. Let's look at the factors driving this trend
- Tags: Dating, People and Society, Relationships, Survey
How Singaporeans Prefer to Meet their Partners

From the comfort of swiping right on dating apps to unexpected encounters in classrooms and the office, let’s uncover the ways Singaporeans are forging connections.
- Tags: Dating, People and Society, Relationships, Survey