Terms & Conditions

Date of last update: 04/09/2020

Welcome to HappyDot.sgHappyDot.sg is an online platform focused on understanding social trends and public opinion through conducting online surveys with Singapore residents.

These terms and conditions form a Membership Agreement (this “Membership Agreement”) between us and each HappyDotter who meets our eligibility criteria and provides us with demographic information, household information and survey data – see Privacy Policy for details. The Membership Agreement with a HappyDotter comes into effect the first time we send that HappyDotter a survey invitation.

HappyDotters are eligible to earn membership reward points, known as HappyPoints. If you are not a HappyDotter, but are interested in becoming one, please register your interest today. The verification and registration process is described in section 1 of our Privacy Policy.


In this Membership Agreement we refer to individuals who join HappyDot.sg as HappyDotters. There is no membership or registration fee payable to become a HappyDotter, but an individual must meet all of the following criteria:

  • Be either a Singapore Citizen (holding a pink NRIC) or a Singapore Permanent Resident (holding a blue NRIC)
  • Be at least 15 years old
  • Have a valid and unique email account (not shared with any other individual)

In addition, the HappyDot.sg website and all surveys are currently in English only. Members must be able to read and understand English in order to sign up and participate in surveys. By submitting your information to us through our website, you declare that you have met all the above criteria. If, at any time we become aware that you do not meet all the above criteria and/or that you no longer qualify as a HappyDotter for any reason, we will terminate your membership. If this happens, you will forfeit any HappyPoints that you have earned and not redeemed, and any rewards redeemed but not yet processed or delivered to you, at the time of termination. All decisions made by HappyDot.sg on membership eligibility, validity and termination are final.


As a HappyDotter:

  • You can only have one HappyDot.sg membership and/or account and
  • You cannot transfer your HappyDot.sg membership and/or account to any other person and must not try to do so.


As a HappyDotter, you must not share your HappyDotter username and/or password with anyone else and must not allow anyone else:

  • To complete any survey that HappyDot.sg invites you to complete or
  • To otherwise take your place, or try to take your place, as a HappyDotter.

In the event that you know or suspect someone else has infringed upon either of the above 2 things or that there has been any breach of your security or identity as a HappyDotter, you must notify HappyDot.sg immediately by sending an email to [email protected].


HappyDot.sg may terminate your membership of HappyDot.sg (which will include disabling your username and password), and you will lose any HappyPoints that you have earned and not redeemed, or any rewards redeemed but not yet processed or delivered to you, at the time of termination:

  • If HappyDot.sg has reasonable grounds to believe that you have not kept your personal data and other information given to HappyDot.sg accurate, complete and up-to-date – how this can be done is described in section 2.2 of our Privacy Policy or
  • If anything prohibited by section 2.1 or 2.2 of this Membership Agreement occurs or HappyDot.sg reasonably believes that it has occurred or if you fail to comply with the Code of Conduct of HappyDot.sg (see section 4 of this Membership Agreement)
  • If HappyDot.sg becomes aware that you have, or appear to have:
    • Altered and/or re-used the results of any of our surveys without appropriate permission and/or credit/attribution to HappyDot.sg
    • Misrepresented or otherwise made unauthorised claims on behalf of HappyDot.sg about the platform’s intent, purpose, membership or programmes, and/or
    • Breached your confidentiality obligation under section 5 of this Membership Agreement – in this case, HappyDot.sg may also have the right to take legal action against you and reserves the right to do so notwithstanding that it has exercised its remedy of terminating your membership of HappyDot.sg
  • Subject to HappyDot.sg first contacting you to let you know that you are at risk of termination if you have not completed at least 2 surveys in the most recent calendar year, in addition to the registration and profile update surveys that HappyDot.sg sends to you
  • If HappyDot.sg decides to stop operating its online platform – in this case, HappyDot.sg will give you reasonable notice by email or text so that if you have accumulated HappyPoints that you are entitled to redeem, you will have an opportunity to redeem them
  • If HappyDot.sg decides in its sole discretion to terminate your membership for any other reason


As a HappyDotter you can terminate your membership of HappyDot.sg at any time by:

  • Going to My Profile and deactivating your account or
  • Sending an email to [email protected] informing us that you wish to terminate your membership – in this case HappyDot.sg may require proof of your identity

If you have accumulated HappyPoints that you are entitled to redeem, please remember to redeem them and ensure you have received your vouchers before you terminate your membership of HappyDot.sg. You will lose any HappyPoints that you have earned and not redeemed, or any rewards redeemed but not yet processed or delivered to you, at the time of termination.


During your period of membership with HappyDot.sg, your account will be switched to a ‘sleeping account’ after 12 continuous months of survey inactivity (i.e. during which you did not successfully complete any surveys in accordance with the HappyDotters Code of Conduct described in section 4). Sleeping Account:
  • ONLY 1 survey invite will be sent to you EVERY QUARTER (3 months upon switching into a sleeping account)
  • Your access to members-only pages will be restricted, meaning you will not be able to access:
    • Articles with survey results
    • Refer-A-Friend
    • Redemption Cart
After another 12 continuous months of being a ‘sleeping account’ without any surveys successfully completed in response to the quarterly survey invites:
  • Your account will be automatically terminated* by HappyDot.sg after 30 days from the fourth quarterly invite.
  • Upon such termination, any HappyPoints earned and not redeemed will be forfeited.

*Upon termination, we will remove your personal data and other information from our records. The exception is that we will archive your email address, full name, date of birth, residential number, mobile number and partial postal code for a period of up to five years solely for audit purposes – to check for duplicate or non-eligible registrations. We do not use or disclose it for any other purposes.


As a HappyDotter, you may earn HappyPoints by a variety of methods and at different rates. This includes participating in surveys and other member activities initiated by HappyDot.sg.


When HappyDot.sg invites you to participate in a survey or other member activity (such as referring a friend to HappyDot.sg) we will notify you of the HappyPoints available for you to earn if you complete the survey or other activity successfully and within any applicable time limit.

  • The frequency of these opportunities and the HappyPoints available to be earned are at the sole discretion of HappyDot.sg. The number and method of earning HappyPoints for any particular survey or other activity does not indicate anything about HappyPoints in connection with a subsequent survey or activity, even if it is exactly the same.
  • As a HappyDotter, your participation in a survey or any other member activity is voluntary. Similarly, HappyDot.sg is not under an obligation to provide you with any particular number of opportunities, or any opportunities at all, to participate in a survey or other member activity.


You will earn HappyPoints for surveys and other activities only if you:

  • Complete the survey response or other activity and
  • Submit the complete survey response or complete the activity before any expiry or closing date stated in the invitation to you to participate in it

HappyDot.sg may close a survey without notice when it has received a sufficient number of responses. As such it is best not to delay your response, including by partly completing a survey with an intention of fully completing it later. HappyDot.sg does not award partial HappyPoints for a survey response given partly before the closing date (or expiry date) of a survey. HappyDot.sg will try our best to provide you with support should you encounter any technical difficulties in completing a survey or carrying out any other activity where you may earn HappyPoints. However, if the survey or other activity expires or closes before the issue is fixed for any reason, HappyDot.sg may opt not to award any HappyPoints for that survey or activity.


The rewards shown on the HappyDot.sg website indicate the type, range and variety of rewards that your HappyPoints may be exchanged for. Please understand that there may be times where we are not able to provide a particular reward shown on our website. This may happen if rewards are discontinued for any reason or when stocks of reward are been fully redeemed by other HappyDotters. While HappyDot.sg does its best to keep all HappyDotters happy, we reserve the right to amend the incentive programme rules, terms, type, range and variety of rewards, for any reason, at any time. HappyDot.sg may terminate or cease offering any incentive or reward at any time without notice.


As a HappyDotter, you can redeem your rewards only when you have accumulated the required redemption points – for redemption points and any relevant conditions at any time, please go to rewards.


If HappyDot.sg reasonably believes that there is or has been a technical malfunction, a technical error, a fraud or another irregularity, it has the right to alter the number of HappyPoints earned by a HappyDotter at any time. However, HappyDot.sg will not do so without first notifying you by email.


If at any time and from time to time a HappyDotter is liable for any income tax on or in relation to any rewards obtained by redeeming HappyPoints, it is the sole responsibility of the HappyDotter and, consequently, HappyDot.sg has no liability to the HappyDotter or to any other person in connection with such tax liability.

HappyDot.sg is an online community with the explicit intent of reaching out to Singapore residents to hear about their thoughts on issues relevant to living in Singapore. As a member of the community, there are certain rules that HappyDotters must observe for the benefit of all participants:
  • Be courteous in all interactions with fellow HappyDotters or with HappyDot.sg personnel
  • Take each survey seriously and provide genuine responses. For survey responses that HappyDot.sg concludes in its sole discretion are simply meant to expedite HappyPoints accumulation – HappyDot.sg has the right to withhold HappyPoints and/or terminate your HappyDot.sg membership in such circumstances
  • Do not resell, barter, trade or otherwise attempt to use HappyDot.sg or HappyPoints as a means of earning income from other HappyDotters
  • Do not use any form of automated means, such as any robot, spider or scarper, to access or extract data from the HappyDot.sg website.

See section 2.3 of this Membership Agreement for the consequences of failing to comply with this Code of Conduct.

All surveys and information that HappyDot.sg provides to you as a HappyDotter are confidential and the proprietary information of HappyDot.sg or, where relevant, a third party such as a client of HappyDot.sg that has asked it to undertake the survey. This confidential and/or proprietary information includes the survey design in its entirety, including the subject matter of the survey, and the content, specifications and instructions of the survey. As a HappyDotter:

  • You agree to keep such confidential and/or proprietary information confidential, not talk about it with, or show it to, any individual whatsoever and to use it only for the purpose of completing the survey and
  • You must not reproduce, publish, distribute, share, use or make reference to any such confidential and/or proprietary information for any other purpose whatsoever without the prior clear and unambiguous consent in writing given by HappyDot.sg for that specific purpose

HappyDot.sg may amend the terms of this Membership Agreement at any time and from time to time. All HappyDotters should check this page for updates to the Terms and Conditions periodically. Continued participation in HappyDot.sg following any updates published on this page will mean that you accept and agree to the changes.

‘HappyDot.sg’ is a registered entity (UEN 53364174L). Each membership agreement is HappyDot.sg and the relevant HappyDotter.